Uganda to be rebranded

Uganda needs to be rebranded! Says Lilly Ajarova the new Executive Director of the Uganda Tourism Board. The country is to be rebranded with a particular identity to make it easy to market the country by the end of the year.

Ajarova said that Uganda needed to get a brand identity for its tourism sector with the aim of making it unique and attractive to the tourists. She was speaking in Kampala on Wednesday during a half-day conference under the theme: “More than Gorillas: Tourism Development at Bwindi Impenetrable National Park”. The meeting was opened by the British High Commissioner, Peter West. Tour operators, as well as representatives of the community enterprises, also attended.

The UTB chief said that the board is also working with the different clusters across the country in order to engage everyone in tourism. “We are identifying various iconic products in each of the clusters which will help in representing the biodiversity of Uganda like culture, landscape, diversity among others,” Ajarova said.

Ajarova added that changing the nature of tourism into quality standards would help produce a coordinated and well-managed identity of tourism in the country.